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| International Music Discovery Initiative at WOMEX 2006 IODA founder and CEO Kevin Arnold addresses the WOMEX 06 conference in Seville, Spain, with a presentation entitled "Crossing Borders: International Music Discovery in the Digital Marketplace". The presentation examines the opportunities and challenges of marketing the diverse landscape of music from around the world to the new global, digital audience. As the digital music marketplace has come of age in these first years of the new millennia, it has brought great promise to the creators and proponents of independent and niche music across the globe. The unlimited shelf space of online music stores like iTunes, Rhapsody, eMusic, Napster and the like has freed artists and labels of the distribution constraints and territorial limitations that create barriers for reaching potential fans. Yet many of the same cultural barriers that have traditionally stood in the way of creating a global marketplace have carried over into the digital world. Nearly 20 years after the "World Music" genre was first defined as a way to classify non-Western music, WOMEX 2006 provides an appropriate context in which to examine the challenges that still exist in discovering music from outside of one's cultural comfort zone. IODA prides itself in its position as the leading digital distributor of world music and counts the genre's top labels among its clients, including World Music Network, Wrasse, Sterns, World Connection, and World Village. write your comments about the article :: © 2006 Exhibition News :: home page |