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Showcasing the Cape film industry

A major attraction at Cape Tourism Showcase will be interactive presentations of the Cape Film Commission on the influence of the film industry on tourism businesses. These will include aspects such as how residential communities and businesses can assist and benefit from film production, local and international travel features and short films. The showcase takes place 15 - 17 September 2006 at the Cape Town International Convention Centre.

Internationally, the film industry creates opportunities for local entrepreneurs to develop dynamic tourism packages. For example, the Burt Reynolds movie Deliverance was produced in 1972 for just U$5 million. Since then, an entrepreneur who set up a canoe-safari company and lodge on the same river has made more than U$75 million in related tourism earnings.

Some 120 new, emerging and established travel businesses will converge on Capetonians next weekend to offer tourists the latest travel options at the showcase. Representatives from bed and breakfasts, lodges, chalets, hotels and resorts, backpackers, tour operators, wine farms, museums, local municipalities, arts and crafts organisations to car rental companies will all be offering their wares.



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