Cineplex Entertainment to Explore Digital Cinema
Cineplex Entertainment, Canada's motion picture exhibition company, and National CineMedia LLC, a venture of AMC Entertainment Inc., Cinemark USA, Inc. and Regal Entertainment Group, have entered into an exclusive agreement wherein Cineplex will be included in NCM's digital cinema technology design and procurement initiative.
Currently, NCM is in the process of developing a digital cinema system design and acquisition program that will address the functional requirements of exhibitors and create efficiencies in the implementation of the system. Cineplex will enter into this association for the purpose of investigating implementation of a digital cinema in its theatres across Canada.
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