IRI CEO to Speak at Market Research ''United Nations'' Summit
Information Resources Inc. (IRI), President and CEO Scott W. Klein will address the decline in consumer and business-to-business survey participation rates at "The Market Research Industry Summit". Klein will join leaders from such companies as Procter & Gamble, General Motors, McDonalds, IBM and VISA in a roundtable discussion, entitled "Improving Respondent Cooperation, " at The Drake Hotel in Chicago at 8 a.m. CDT on Sept. 28, 2006.
This first-ever industry summit is being billed as the "United Nations" of market research, since all of the key industry stakeholders are joining forces and pooling their resources to address the critical issue of respondent cooperation. This roundtable discussion will serve as the platform from which new processes, standards and recommendations will be divulged and agreed upon by the industry as a whole.
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