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ISA's First Annual Marketing and Sales Summit

Jane Lansing, Vice President of Marketing at Emerson, will give a keynote address at ISA's first annual Marketing and Sales Summit, held 13-15 September at the Omni Hotel in Austin, TX.

Lansing's topic, "Engineers are People, Too", will focus on marketing to engineers and technical customers. Her presentation will explore methods of communicating effectively with audiences, implementing efficient marketing in a challenging environment, and developing effective tools for a sales force.

Other event highlights include:
- September 13: an evening networking reception will be held, and plenary speaker Dan Micklovic will give a presentation entitled "The State of the Manufacturing Industry".
- September 14: four unique breakout sessions will be led by industry experts. Session topics include sales management, marketing communications, e-marketing, strategy, and branding.
- September 15: a Product Management Workshop led by instructor Barbara Finer of Quivivity, will focus on leading a sales team, defining winning products, and launching innovative campaigns for new offerings.

ISA's Marketing and Sales Summit will help marketing and sales executives in the automation markets meet the strategic and tactical challenges of the 21st century. This event is designed exclusively for senior sales and marketing professionals in the automation markets.



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