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ExactTarget to Hold Email Marketing Conference in Atlanta

On-demand email software provider ExactTarget is sponsoring a Regional User Conference to educate B-to-B and consumer marketers on how to use permission-based email to convert leads, drive sales and keep customers connected to the brand. The conference will be held August 31, 2006 at the Westin Buckhead Atlanta.

Speakers will include companies demonstrating best practices in eMarketing. The keynote address will be delivered by Aaron Kahlow, managing partner of BusinessOnLine, who will deliver a presentation titled "The Future of Interactive Marketing", a case study-rich briefing that will demonstrate why and how email has emerged as the preferred tactic for converting website visitors to brand advocates. Tore Steen, vice president of business development at WebTrends, will speak on "Thriving in the Changing World of Marketing". Additional sessions in the full-day seminar will focus on best practices for world-class email marketing - including e-marketing case study presentations from The Home Depot and Rewards Network.

The ExactTarget Regional User Conference is open to anyone with management responsibility in marketing and sales and to professionals at interactive marketing agencies.



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