VIOOH, The New Global Platform Transforming The Out-Of-Home Advertising Sector By Enabling Industry-Wide Cooperation
London, 12th June 2018 – Today, VIOOH – pronounced ‘view’ – a global, open and independent platform, combining automation, programmatic and traditional buying models, is launching in the UK and the US. This new platform heralds a new era of cooperation across the out of home industry, connecting media owners and buyers.
Designed by Out of Home (OOH) experts for the OOH industry and backed by advertising powerhouse JCDecaux, VIOOH offers all media owners and buyers a frictionless experience for automated OOH and programmatic Digital Out of Home (DOOH) transactions. The data-driven, open platform increases efficiency, speed to market and allows for greater campaign creativity whilst enabling dynamic and measurable outcomes.
This unique platform is driving change in the out of home industry and is launching with a full suite of products, which includes: VIOOH Automation, VIOOH Exchange and VIOOH Content, with many more ambitious features to come, including patent pending industry innovations.
Exclusive to VIOOH, the platform features inventory from JCDecaux global entities, with the UK and the US live from launch. These will be followed by Germany, Spain, Italy, Belgium, Denmark, Finland, Hong Kong, Singapore, Australia and additional markets at a later date. As a truly global and open platform, VIOOH is planning to expand rapidly beyond these markets and to welcome other media owners.
VIOOH offers media buyers a transparent platform that ensures advertising messages are 100% viewable, brand safe and seen by real, targeted audiences or a broader demographic. The machine learning algorithm incorporates a number of data sources that enable better targeted campaigns and more effective outcomes.
Following increased scrutiny around data privacy, in light of the GDPR rules which came into effect last month, VIOOH is naturally compliant since it leverages aggregated, anonymised audience data.
Proving its global ambition, VIOOH is partnered with several leading, global demand-side platforms (DSPs) including Adform, Scoota and MediaMath. In order to ensure all key advertisers and sellers can transact programmatically, in real time, VIOOH is in discussion with other relevant, leading industry DSPs including AppNexus and Vistar, to accommodate diversified media buying strategies.
The platform has already been used by a number of test partners including Addison Lee and 7Stars, who created a programmatic award-winning campaign.
“DOOH is experiencing double digit growth, second only to mobile digital advertising, which we believe presents an unmissable opportunity for media owners. Against this backdrop, we are delighted to introduce VIOOH to the market following considerable investment and development, ” said Jean-Christophe Conti, CEO of VIOOH.
“The platform makes OOH inventory more accessible and attractive to advertisers and media agencies, at a time where a larger percentage of budgets are being spent online. To that extent, VIOOH is enabling data-driven media buying and programmatic trading in real time, ” Conti continued.
“By providing a better ability to respond with optimised, targeted and measurable campaigns, VIOOH is a compelling proposition for existing agencies, specialists and advertisers as well as new media buyers that are eager to invest in OOH, ” said Ben Maher, Commercial Officer, VIOOH.