Panasonic recognised as most trusted rugged notebook and tablet supplier
Panasonic top in understanding business needs, hardware performance, technical support and total satisfaction, according to latest buyer research
BRACKNELL, UK. 6TH JUNE 2018 Panasonic is the most trusted rugged notebook and tablet provider, according to buyers polled in the latest research from international technology specialists VDC Research. The global market-leading provider of rugged Toughbook notebooks and Toughpad tablets topped the list in a wide range of categories including understanding business needs, hardware performance, technical support and total satisfaction. The research, undertaken by VDC Research, questioned more than 600 buyers of mobile computing devices across Europe and North America.
Using a Net Promoter Score (NPS) to measure the loyalty that exists between a provider and a customer alongside satisfaction ratings of zero to 10, Panasonic beat its rugged competitors when buyers were questioned on key areas throughout the lifecycle of a rugged device.
Tops recommendation poll
When considering rugged computing vendors as a whole, Panasonic topped the NPS scoreboard - 6 points clear of its nearest competitor. The score is based on how likely a buyer is to recommend the company and product.
Understanding needs and implementation
Buyers said Panasonic outpointed its rugged industry peers with its ability to understand needs and match it with proper technical solutions. Panasonic also came out on top for solution implementation and technical support.
Strongest in Hardware performance
In terms of overall satisfaction with hardware performance, Panasonic topped the rugged leaderboard. When scoring, buyers considered display quality and daylight viewability, processor performance, battery life, wireless performance, drop and impact resistance, vibration and water resistance.
In addition, VDC Research reported that Panasonic excelled at service quality in comparison to its peers. This category of questioning covered expediency of service, maintenance, quality of service, customer service, and value for investment.
Key points of differentiation
“Panasonic’s technologies are being leveraged for a variety of integrated business and mission critical workflows, ” said David Krebs, Executive Vice President of Enterprise Mobility and Connected Devices at VDC Research. “A key point of differentiation for Panasonic from its rugged peers is the ability to understand customer requirements and identify opportunities to align its technologies to support these applications. Panasonic also excels at post deployment professional services and addressing any unique requirements or adjustments required once their solutions have been fielded. This is a particularly critical and competitive service capability for Panasonic.”
Business critical decision
“Choosing the right provider for an organisation’s mobile computing solution is a business critical decision, ” said Jan Kaempfer, General Manager for Marketing at Panasonic Computer Product Solutions. “It requires a supplier that can provide the right advice and support at every stage of the products lifecycle, from understanding the requirements of the mobile workforce and specifying the best rugged solution, through to implementation, maintenance and servicing and support. Panasonic works tirelessly to ensure it can offer this high level of support to our customers and I am delighted that this commitment has shone through in these research results.”
To download a copy of the research Executive Summary visit: https://toughbook.panasonic.eu/customer-satisfaction-EN