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Rocket Fuel Appoints its Senior UK Based Sales Team

Rocket Fuel has announced the appointment of its senior UK based sales team as it prepares for market growth and vertical market development. Based at the new European headquarters in London, Robert Blake, Andy McNab and Alistair Newton will report directly to Dominic Trigg, Vice President and Managing Director for Rocket Fuel UK. The latest appointments follow the UK launch of Rocket Fuel's bespoke real time behavioural profiling technology to UK agencies and brand advertisers, and the appointment of its UK management team, tasked with aggressively spearheading growth and driving market share within the next 12 months is a significant step.

Rocket Fuel UK intends to mirror the success of its US team, where the company grew revenues ten-fold from the third quarter of 2009 to the third quarter in 2010, and tripled its employee base over the same period.

With a phenomenal track record and experience within the online advertising industry, Rob Blake joins Rocket Fuel from AOL Europe, where he held the position of Vice President of Advertising, Publisher and Client Services. A well respected and known figure in the industry, Rob has a proven track record of success, managing annual revenues of many millions at AOL, and helping them to exceed their quarterly targets over the past year whilst successfully helming their large sales teams with integrity and drive.

Former AOL Advertising Sales Director, Andy McNab has also joined the company to help spearhead the UK sales effort. Another industry figure and respected professional, Andy will help scale the growth and broaden Rocket Fuel's sales capabilities and routes to market. Andy has a solid track record of growing revenues at AOL and previously MSN driving campaigns and strategic plans of engagement to retain and grow client relationships and satisfaction in the UK.

They are also joined by Alistair Newton, a strong sales professional from outside of the online ad industry.



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