Cambridge Wireless in Collaboration with CoDE, Anglia Ruskin University to Debate Privacy for Location Based Services

Cambridge Wireless announces the latest presentation from the Location Based Systems / Service Special Interest Group in collaboration with CoDE, The Cultures of the Digital Economy (CoDE) Research Institute, Anglia Ruskin University. The event will be taking place on 23rd March and is kindly sponsored by CSR, Cambridge.

This special Location SIG event explores the sensitive issue of privacy vs. personalised services. Most smart-phones have built in GPS and an increasing number of applications make use of the location capability of the phone, with this real and exciting development of new technology comes the time to debate the implications for personal privacy.

Nigel Wall, Shadow Creek Consulting and SIG Champion for this event commented, "The latest in the series of Location SIG events examines the privacy trade-off for users of social networks and advanced smart-phone applications where location information is shared. The risks and opportunities rise significantly when location information is shared. We shall consider the issues from various perceptions: users, suppliers and legislation. This current and sensitive topic will prove interesting and thought–provoking for many."

Key industry speakers will address the following issues relating to these advancements:
• Does use of location technology create real threats to personal privacy?
• Do users need to understand what information is collected and the way in which their movements could be tracked?
• Is there a healthy trade-off between loss of privacy and provision of personalised services (e.g. advice on services in the immediate vicinity)?
• Location determination by image recognition is becoming feasible – does this raise further issues, if individuals can be recognised?
• Does the industry need to pay more attention to protecting privacy?
• Best practices to adopt.

KanwarChadha, Chief Marketing Officer and Board Member of CSR says, "This event will prove incredibly interesting as it addresses the issues of "Relevant Location" with the possibilities of protecting consumers whilst enhancing their service."

Confirmed speakers include; KanwarChadha, CSR, Dr Andrew Matthews, Nokia Research Centre, Patrick Clark, Taylor Wessing, Prof. Jonathan Raper, Placr and Dr. David Skinner, Anglia Ruskin University.

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