Movirtu Awarded Contract with Airtel Madagascar

Movirtu has announced a contract with Airtel Madagascar to implement the Movirtu Cloud Phone services nationwide in Madagascar. The main channel for purchase will be the Village Phone Operators with whom the service has been piloted.

Airtel has a stated goal to attract new subscribers from rural areas in Madagascar. 70% of rural consumers do not have access today to mobile. Cloud Phone and its associated mobile payment and information services will target those on between $1 and $2/day and in rural areas at a competitive price.

Movirtu Cloud Phone provides a user with a unique and permanent mobile number for sending and receiving calls and SMS. The number is accessed through any mobile phone and is used for payment and information services as well as making or receiving voice calls. The Cloud Phone customer uses the same top-up vouchers, applications and operator care system as any prepaid user.

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