GintelAS Сompletes a Turn-key Project with CelcomAxiataBerhad

GintelAS has successfully completed a turn-key project with CelcomAxiataBerhad to deliver its flagship Easy Virtual PaBX solution to the Malaysian market.

Under a definitive agreement with Celcom, Gintel AS completed delivery, commissioning and live trials to meet Celcom's launch schedule. The mobile enterprise solution by Celcom, known as Celcom Biz Virtual PABX, will be the first of its kind in Malaysia and also Asia Pacific and Celcom expects significant demand from its enterprise customers, eager to leverage productivity gains from the advanced technology for mobility and cloud computing offered by Gintel.

Easy Virtual PaBX by Gintel AS will be the foundation of a mobile enterprise solution to be deployed to both mobile and fixed/mobile convergent customers. Celcom, which experiences intense competition in its local market, will aggressively target the enterprise market, leveraging the unique capability for service customisation offered by this solution to achieve voice service differentiation and compelling business user experience.

Celcom reviewed a number of options before selecting Gintel's Easy Virtual PaBX. A key decision factor was the rapid payback offered by the Gintel solution. Return on Investment was significantly better than the industry average.

Easy Virtual PaBX also includes a graphical service composition tool, the Easy Designer. This has allowed Celcom to rapidly and cost-effectively tune the service portfolio to meet the needs of their customers.

Easy Virtual PaBX and Easy Designer allow almost unlimited customisation, enabling operators to build differentiated services from its core service strategies, which is essential for operators in highly competitive markets. Importantly, this customisation can be achieved by Celcom's own staff, ensuring costs are managed effectively.

Gintel's flagship product, EasyVPaBX, is a framework allowing operators to host and offer advanced virtual PaBX solutions for enterprises and SMEs. The service lets each company control the behavior of internal, outgoing and incoming calls to all employees, central switchboard and common numbers, adding functionality for both the caller and the end user in a creative way, without sacrificing each employee's existing personal preferences.

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