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ViewRanger Teams Up with Cumbria Tourism

Augmentra has partnered with Cumbria Tourism to publish walking & biking routes in the Lake District on their mobile platform. The deal means that residents & visitors to the Lake District with a smartphone will be able to use the ViewRanger mobile app to access these tourist board endorsed routes as downloadable, interactive guides - with maps, GPS navigation & detailed, reliable local information. The aim is that it will drive an increase in accessibility to the countryside and landmarks, while encouraging more people overall to visit Cumbria in 2011 and beyond.

The initial 30-plus walking & biking routes released by Cumbria Tourism & ViewRanger includes favourite routes in the region. The partnership re-interprets existing materials published on the Cumbria Tourism website. Publishing on mobile with ViewRanger, goes one step further than the existing web based access to visitor information about the Lake District and enhances the visitors' experience by providing the peace of mind of GPS mapped location and location specific information.

ViewRanger GPS is available for Apple, Android and Symbian smartphones and can run 1:50K or 1:25K OS mapping. ViewRanger is already popular with Outdoor enthusiasts around the world. The fact that it is used by a growing number of UK Search & Rescue teams is a testament to its accuracy & reliability.

Each route with full navigation and local information can be purchased and downloaded to the visitor's smartphone using the ViewRanger app. Visitors can purchase ViewRanger from their app store or even via Cumbria Tourism own web e-shop together with OS mapping for the whole of the Lake District.



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