DigiPoS Launches MobileShopper
DigiPoS has launched its mCommerce ecosystem, called MobileShopper. A first for the retail sector, the smartphone based application, which presently runs on the Apple iPhone will soon be available on Google Android and Blackberry.
The MobileShopper app combines online shopping with the in-store experience, and is aimed at propelling retailers into the future; with the tagline 'it's so easy you won't want to leave home without it'.
The application encompasses a full range of retail touch points, including: eCommerce, store locator, coupons, loyalty, advertising and promotions, price verification lists, in-store navigation functionality, and a facility which allows the shopper to use their mobile to shop at home using the integrated scanning tool.
For the first time, retailers are provided with a true multi-channel integration that brings together their bricks and mortar technology silos with their web/eCommerce platforms. The mobile smartphone devices can act as touch points to reach out to customers in new ways. For example: the information they can provide relating to shopping habits will allow for targeted and timely promotions. They pose an increasingly attractive ROI, as other marketing channels begin to lose their appeal and consumer use, and they enable the retailer to differentiate themselves.
For the consumer, the phone will – in effect – become a handheld till or self-checkout device and information portal all at the same time, as well as providing queue-busting functionality. The data-driven customer will have the ability to research promotions and products, anytime, anywhere, and they will be provided with more personalised and targeted information.
DigiPoS is currently in talks with a number of major retailers, and plans to make a joint announcement on the launch of an mCommerce platform in Q1, 2011.
The app created by DigiPoS is currently available for the iPhone, and can be found here. It will be free for consumers to download, and retailers will pay £1 per download, there will also be a monthly retainer fee for the middleware gateway server application. Additional functionality is available based on the specific needs of the individual retailer.
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