TradeDoubler Launches New Geo Targeting Solution

TradeDoubler announced the launch of its new state-of-the-art Geo Targeting solution, based on latitude and longitude data. As the industry's most advanced geo targeting solution, advertisers are now able to better target localised ads to users in specific regions, drive greater online conversions by targeting customers in rural areas, find potential customers even when they are accessing the Internet from abroad, and deliver a higher CPM for publishers. As part of TradeDoubler's world class One Network, the Geo Targeting solution delivers complete campaign set-up to reveal new market opportunities, which can be leveraged in the run up to the important Christmas period.

Unlike other geographical solutions that use pre-defined regions, TradeDoubler's easy to use Geo Targeting solution enables advertisers to literally draw boxes around areas they wish to target, as narrow as down to block level in some cities, leading to more exact targeting.

TradeDoubler's Geo Targeting solution leverages the market's most reliable mapping technology combined with internet access points that are updated monthly to deliver the exact physical location of every Internet Connection Point available. The new solution has already been successfully deployed in the Nordics with significant interest from agencies, advertisers and publishers looking to maximize their Christmas retail opportunities.

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