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Fashion Retail Chain Employs Axis Network Video Cameras

Axis Communications has partnered with Expedite IT, an Axis Solution Partner to provide network video cameras to Pulp, a UK fashion retailer, to help improve profitability and enhance the customer shopping experience.

As retailers head towards the busiest shopping season of the year, up and coming fashion brand Pulp is making the most of its investment in new surveillance cameras to help keep an eye on staffing levels, customer footfall, queuing times and sales off take in store.

Pulp sells popular culture merchandise and music inspired fashion and has nine stores in major locations in the UK. Axis' network video cameras have been installed by Axis solution partners Expedite IT as a trial at Pulp's flagship store in the Arndale Centre, Manchester. If the trial is successful, similar surveillance systems will be rolled out to its other stores.



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