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Adfonic Builds Momentum with New Hires and Investment

Adfonic, the only European-based global mobile advertising marketplace, has announced a further round of investment, along with senior appointments in the UK and US and a move to new London offices in Mayfair. Having launched just over a year ago, Adfonic already has over 2,000 publishers within its network generating earnings from a pool of 3,000 live ad campaigns including major advertiser brands such as Yell.com, Peugeot and Sky. The number of ad impressions served through its network is set to reach two billion per month over the next quarter.

Recent London based appointments include Toni Davison who joins from AOL as Head of Ad Operations and Nicola Reed, previously with TradeDoubler, who joins as Head of Marketing. Over in the US, Jim McNamara joins Adfonic as Head of New Business Development, North America to spearhead Adfonic's US operations.

These latest additions to Adfonic's experienced management team are part of an ongoing expansion strategy which has received a further boost with recent multi-million dollar second round funding. The new cash injection from a private investor will fund the next stages of development of Adfonic's mobile advertising technology as well the recruitment of more key positions within ad sales, business development and engineering.



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