Inderscience Appoints PCG for Sales and Marketing Representation
Publishers Communication Group (PCG) extend their 20 years of expertise to academic, scientific and professional publisher, Inderscience, for sales and marketing representation in Europe and North America.
Inderscience will benefit from PCG's network of library prospects and its business development record in the library and academic markets. Under the partnership, PCG will drive strategic marketing planning and regional analysis in these territories as well as undertaking upsell and renewal campaigns, sales visits and consortia negotiations on behalf of the publisher. Development of multilingual marketing materials and exhibition representation is also part of the comprehensive service. The program will target key European and North American regions in the academic, government and corporate markets.
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