SDL and SapientNitro Initiate Strategic Alliance
SDL has announced a strategic alliance with SapientNitro, part of Sapient. The two companies are collaborating to create new customer experience solutions via a multichannel communications and marketing platform. The initial focus includes mobile applications for the iPhone and other smartphones.
The initial result of this collaboration is IONOS, a multichannel airport communications and marketing platform that blends an airport's real-time travel information with targeted marketing messages through a combination of website, mobile applications and in-airport digital signage. Recently launched at Denver International Airport (DIA), IONOS is set to roll out in additional airports in 2010.
SapientNitro and SDL are further developing new Web Engagement Management (WEM) solutions that enable geo-location marketing, for additional industries such as retail and consumer packaged goods. These solutions enable enterprise marketers to revise their digital marketing assets quickly, easily and in real-time, for websites and mobile applications. Even more significant, marketers are now able to manage interactive messaging with their entire target audience, regardless of platform, device or channel.
Denver International Airport approached airport consultancy SH&E, an ICF International company, and SapientNitro to update their existing website and develop a mobile application to further enhance DIA's customer service offerings. SapientNitro selected SDL to provide the Web Engagement Management system for IONOS, which conveys highly relevant information to travelers while en route to the airport and throughout their airport experience. DIA's adaptation of IONOS includes the airport's website and a corresponding application for iPhone and Blackberry called "goHow Airport", available free at the iTunes store and Blackberry Applications World.
Through its different channels, IONOS reinforces airport branding, drives traveler satisfaction, and aims to increase revenue per passenger. At the heart of the IONOS solution, the SDL Tridion platform manages content for both web and mobile applications from a single content source — in the case of DIA, straight from the airport itself, not through a third party. It operates as the voice of the airport, communicating the airport's unique brand. This enables the airport to fully manage and approve content while allowing concessionaires, advertisers and others to provide travelers with relevant content.
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