TradeDoubler Announces Agreement with Marin Software
TradeDoubler has announced a technology integration agreement with Marin Software. Marin Search Marketer will integrate with td Integral Cross Media Marketing Platform, to complement and enhance the company's current Search solution. The agreement means TradeDoubler's search customers will now have access to one of the most powerful and easy to use paid search management platforms on the market today.
The partnership with Marin Software will accelerate delivery of the latest state of the art technology capabilities to TradeDoubler's existing search customers. Marin Search Marketer will be integrated with TradeDoubler's platform within the coming months and will make it possible for TradeDoubler to phase out parts of the current technology. This is not expected to have any impact on the value of intangible assets.
Marin Search Marketer is a hosted paid search management application that helps advertisers and agencies manage and grow their search campaigns in a user-friendly environment that fits individual workflows. Marin Search Marketer addresses the end-to-end workflow needs of a search marketer including: campaign management, bid optimization, reporting and analytics. Marin Search Marketer's feature rich interface is supported by the company's unique SEM data services, enabling flexible integration with publishers and conversion capture tools, and a world-class Client Services team. More than 180 customers collectively manage in excess of $1 billion of annual search spend via Marin's application.
With its extensive reach in 18 countries across Europe, TradeDoubler delivers 32 billion impressions per month, reaching 152 million unique users and generating 10 million leads every month. The Group offers unrivalled access to more than 76% of the European online audience through its publisher networks, which comprise more than 128,000 active website publishers and in excess of 1,800 advertisers.
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