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Urban Gillström Becomes New President and CEO of TradeDoubler

TradeDoubler's Board of Directors has appointed Urban Gillström as the company's new President and CEO. Urban Gillström will take up his duties immediately, replacing Örjan Frid, who has been acting interim President and CEO since December 2008. Urban Gillström joins us from the US IT/telecoms company, Comverse, where he was group President and responsible for global sales. Before then, he had a long career with Ericsson, including head of Ericsson's corporate market worldwide, and as President of Sony Ericsson Mobile Communications in the USA.

TradeDoubler has also begun the search for a new CFO to take over from Thord Norberg, who will be leaving the company along with Örjan Frid. Until a new CFO is in post, Bernt Andersson will be Acting CFO.

Urban Gillström, 45, has over 15 years' experience at the Ericsson Group, during which he was active on four continents in the operator, consumer and corporate segments. He was also President of the business unit Ericsson Enterprise AB, President of Sony Ericsson Mobile Communications in the USA, and President of Ericsson's operations in Central America and the Caribbean.

Bernt Andersson, who is taking over as Acting CFO and who will also assume responsibility for Investor Relations, has many years of business experience. His appointments have included working as CFO for Elekta Instrument, Sparbankernas Förvaltnings AB, Essex AB, Plantagen Norden and Com Hem AB. Since 2008, he has been running his own consulting firm.

Urban Gillström and Bernt Andersson will take up their posts immediately. Örjan Frid and Thord Norberg will stay on for as long as is necessary to ensure a smooth transition.



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