SDL Acquires Fredhopper
SDL has announced the acquisition of Fredhopper. This acquisition is a further step in SDL's strategy and commitment to delivering best-of-breed solutions for enterprises with complex, multilingual sales and marketing and customer support requirements. The gross assets being acquired are less than 5% of SDL's gross assets.
SDL has seen a growing demand for solutions that manage and optimize high value customer engagements to drive online revenue and improve customer satisfaction across multiple channels. SDL already has over 600 customers that have adopted its enterprise Web Content Management solution including HP, AIG, Canon, Yamaha, Toyota, Metlife, BBVA, Universal Studios, and Reebok.
The deal will allow Fredhopper, which counts Clarks, Toys R Us, B&Q, Waitrose and Otto Group - the world's second biggest eCommerce company behind Amazon.com - among its stable of over 100 large international retail customers, to embark on a global rollout of its product suite and expand operations into the US and Asia. The company currently operates in four European countries – the UK, Germany, France and the Netherlands.
Fredhopper will become an independent division of SDL that will be named 'SDL eCommerce Technologies.' The division will be led by Fredhopper's current management team, and be focused on providing targeting and marketing software for online retailers.
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