business Signs Deal with IntroAnalytics (WLD) has taken the industry-leading step of offering improved profile matching technology to all its partners and brands looking to build online dating sites, after signing a deal with IntroAnalytics.

The technology partnership will dramatically increase the matching of member profiles based on implicit behaviour as they move around the site, rather than relying on the user's preferences or questionnaires around who they want to meet a first in the online dating industry.

Extensive consumer research revealed that online daters want edited choice and recommendations to make the experience and results easier and more rewarding. As a result, WLD decided to integrate IntroAnalytics' recommendation engine into its platform to enable all partners to benefit from the technology as well as building in to its own dating sites, from mid-January 2010. Current users of WLD and its partners' sites will now enjoy a richer online experience and receive a list of recommended members including the likely degree of mutual attraction based on member behaviour.

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