Travelex Chooses New Communicator For Email Marketing

Travelex has chosen the new version of the Communicator Enterprise Email Management platform from Communicator Corp to manage email marketing communications in support of its prepaid Cash Passport product.

The latest version of Communicator integrates and manages online customer data from all business processes and channels into a single enterprise view. The enterprise level system's "superior relational data structure" integrates information from all customer touchpoints enabling users to unlock the full value of their data. Organisations can perform thorough enterprise-level web analytics and behavioural data-modelling. This empowers users, such as e-marketing managers to innovate their future enterprise-wide, customer segmentation strategies; dynamically building ever more engaging messages or campaigns and constantly improving data quality over time.

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