EMEA Hardcopy Peripherals Market to Return to Growth in 2010
The hardcopy peripherals (HCP) market in EMEA is set to return to growth in 2010 as a number of key economies across the region begin to stabilize and pull out of recession. Total HCP shipment volume in the region is set to increase by 2.8% CAGR over the long-range forecast period (2009–2013), with growth being led primarily by the important color laser MFP product segment, returning a 19.5% CAGR, and monochrome laser printers, growing 9.1% CAGR (2009–2013).
However, according to Leigh Worthing, senior analyst at IDC, "Any optimism generated by the improving economic conditions must be balanced with caution as recovery in the EMEA region could yet prove to be fragile — a view underscored by the fact that a number of large economies such as Spain, the U.K., Russia, and Ukraine were still experiencing negative growth throughout 3Q09."
The uncertain and potentially turbulent economic conditions, which will continue to prevail over the short to medium term, will mean that any manufacturer or vendor operating in the EMEA HCP market will need to carefully refocus its approach to the market as new dynamics begin to unfold in the post-financial-crisis world.
Phil Sergeant, research manager at IDC covering Western European print markets, alluded to this when commenting that "although IDC forecasts that overall shipments in the Western European subregion will increase by 1.7% CAGR (2009–2013) to 31.2 million units, businesses and consumers in developed Western European economies will undoubtedly change their purchasing behavior as a result of recent economic pressures. Changes in purchasing behavior may include where and how end users decide to purchase HCP products and services; for larger companies and corporate customers managed contracts rather than outright purchases will become a more attractive option, whereas consumers and small businesses will take more factors into account before purchasing new devices."
Focusing on emerging markets in the Central Europe, Middle East, and Africa (CEMA) region, Mitri Roufka, research director at IDC, also drew attention to changing market conditions and the potential for end users in all segments to alter their purchasing behavior. In a more specific overview of the prospects for the CEMA subregion in the short term, Roufka said, "The CEMA region will revive in 2010 and record strong growth by almost 15% in units and 24% in revenues. Growth in the second half of 2010 is expected to be faster than in first half of the year, with MFP and color laser products expected to realize the highest growth rates."
Commenting further on some of the key trends driving the impressive growth rates of laser MFP and color laser products in the CEMA region, Roufka pointed towards several key influencing factors. These include the still relatively low installed based of MFP and color laser products deployed in CEMA economies, coupled with end-user desire to consolidate different functionalities (print, copy, scan, and fax) into one device (an MFP), and the growing requirement for businesses to produce sporadic in-house color print output.
By technology segment, IDC's latest EMEA forecast also shows that:
- The color inkjet MFP segment will increase to 29.8 million unit shipments, or an upside CAGR of 4.83%.
- The color laser MFP segment also shows vigorous growth with shipments increasing from 1.1 million units to 2.6 million over the forecast period, providing a crucial growth engine for the HCP market in EMEA.
- Color laser printers are set to show a CAGR of 8.5% from 1.9 million to 2.9 million units, with a key driver of sales proving to be price erosion and continuing commoditization.
- Inkjet printers will decline by 14.1% CAGR to just over 3 million units as the product category continues its decline towards a niche technology.
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