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Hitachi Consulting UK Helps Improve Joseph Rowntree Foundationís Key Stakeholder Communication Strategy

Hitachi Consulting United Kingdom has completed the successful implementation of a new contact relationship management (CRM) system for the Joseph Rowntree Foundation (JRF). Based on Microsoft Dynamics 4.0 the new system enables JRF to coordinate and manage contact with key stakeholders more strategically and professionally, whilst also significantly improving its ability to manage events.

JRF is an endowed foundation that funds a large, UK-wide research and development programme to understand the root causes of social problems, identifying ways of overcoming them and highlighting how social needs can be met in practice.

JRF had identified the need to have a more systematic means of managing information on its 10,000+ key stakeholder contacts through a CRM system. Prior to the implementation, JRF's contact data was stored in numerous fragmented sources. It also needed to assist JRF's event team with the smooth running of event management and reporting.

Hitachi Consulting has a proven track record of delivering complex CRM solutions based on Microsoft Dynamics CRM 4.0. With a dedicated Dynamics Practice and consultants with experience working in the charitable sector, Hitachi Consulting was well positioned to implement a solution that worked to meet JRF's requirements, budget and timescale.

Hitachi Consulting delivered JRF's CRM solution using its Consensus Toolset, a framework of tools and processes designed to work on increasing certainty, reducing cost, and shortening time to go-live for its Dynamics implementations.

Hitachi Consulting conducted a workshop-led inception phase with staff enabling Hitachi Consulting's consultants to review whether Dynamics was a high level fit at the strategic level, and gain a full understanding of the key business drivers, time dependencies and any other risks that might affect the project. Following completion of this phase, Hitachi Consulting devised a comprehensive project plan that mitigated the risks and worked to meet the client's objectives, timelines and budget.

Following completion of the CRM solution, Hitachi Consulting delivered training to JRF's key users and provided them with support material to assist in the roll-out of training to users going forward.



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