FSA Issues Free 'FSA Salt' Application

The Food Standards Agency (FSA) has released 'FSA Salt', a free application for the iPhone or iPod Touch to help consumers plan, calculate and monitor their daily salt consumption when shopping and on the go. The salt calculator application, which has been developed in conjunction with the FSA's salt reduction programme, is also accessible by web enabled mobiles at this page.

The concept behind the FSA Salt Application is to make healthy choices easier, whether in the supermarket or corner shop.

How it works:
• Simply look at the label
• Select the appropriate level of salt per 100g and weight of serving from the scale provided
• The simple traffic light system, reveals instantly if it's a healthy, low salt option or something to be enjoyed only every once in a while.

There is also information on salt intake for children of different ages and you can even shake the phone for tips on how to reduce your salt level.

Although a recent FSA survey found that more than 1 in 3 (37%) respondents were either 'very concerned' or 'quite concerned' about the amount of salt they eat, every day 26 million adults in the UK eat too much salt. The average UK daily salt consumption is 8.6g –over 40% more than the recommended 6g a day (even less for children).

The survey also revealed that over three quarters of people (77%) are not aware that bread and breakfast cereals are among the top salt-contributing foods in our diet.

The application has been developed for the FSA by digital marketing and technology agency LBi.

How to get the application

For iPhones and iPod Touch:
- Go to the iTunes App Store and search for FSA Salt
- Click on the "Free" button and then "Install"
- get started.

For other web-enabled mobiles:
- Visit this page and get started.

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