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World Society for the Protection of Animals Launches Website for Member Organisations

SDL Tridion announces the launch of the World Society for the Protection of Animals (WSPA) extranet (www.animalwelfareonline.org) for member organisations hosted on the SDL Tridion WCM platform. The site will sit alongside ten of WSPA's national sites that have already been successfully migrated to the system.

As the world's largest alliance of animal welfare organisations, WSPA required a web presence which would offer a consistent message and style, in multiple languages. The extranet was needed to provide member organisations with a centralised library of resources, including photography, approved quotes, marketing collateral, how-to guides and advice on developing sustainability. Member societies will also be able to manage their profile and submit content to the site. This approach has allowed WSPA to refocus the national sites on fundraising and general information for the public.

WSPA designed the site to initially accommodate English, German, Swedish, Danish, Spanish, Dutch and Portuguese speaking visitors. SDL Tridion's BluePrinting technology has allowed the design of the site to be templated, meaning local site managers only need concern themselves with uploading content.



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