Business Link West Midlands Deploys dn:Director

Datanomic announces that Business Link West Midlands (BLWM) has deployed its dn:Director data management application to improve the accuracy of data held in its customer relationship management (CRM) system. By significantly improving the fitness-for-purpose of data flowing into and out of the system, dn:Director is enabling BLWM to improve overall customer service levels. The system also forms a central part of BLWM's reporting processes with Central Government, on which its funding is based.

BLWM provides an extensive range of support services and advice to anyone looking to start or grow their business within the region. Having assisted approximately 108,000 companies and 56,000 pre-starts in the region, with close to a million records of contacts alone, BLWM needed to ensure that all customer data held within its CRM system was truly fit-for-purpose. It also wanted to improve the accuracy of its reporting, the flexibility and scalability of the system, the speed of data migration and to reduce the significant and ongoing admin and financial costs associated with its existing manual system, the delays and inaccuracies from which were impacting upon customer satisfaction levels.

Following a market evaluation of vendors, BLWM selected Datanomic's dn:Director based on its superior functionality, ease of use and intuitive interface. The application is currently used by the Data Integrity team on behalf of the rest of the organisation.

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