Phones 4u Chooses Communicator Corp for Email Marketing

Independent mobile retailer Phones 4u has chosen Communicator Corp to manage its customer email-marketing communication and to develop segmented, sales-driven, online campaigns that drive traffic to its website. In addition, by integrating its acclaimed Communicator platform with Phones 4u's existing CRM system, Communicator Corp will manage the collection and updating of online customer data.

The combined systems will deliver a complete, communication system; based around contract terms and phone models throughout the customer lifecycle. This will integrate online communication and therein maximise customer loyalty. Phones 4u will use the data gathered to build a comprehensive picture of customer behaviour and interaction.

With over 450 stores and over 6000 employees Phones 4u offers all networks and handset manufacturers' products. The retail brand is also an online success story and was awarded Best Online Retailer of the year 2009; at the Mobile News Awards.

In addition, the recent 2.5m "Great deals for Popular People" campaign supported by microsite "", a bespoke Facebook application download and viral content, has further confirmed Phones 4u's position as the leading brand in the youth mobile sector.

With email marketing and e-commerce campaigns now so central to the brand's integrated marketing strategy, Phones4u needed to upgrade the technology supplier behind the campaigns rapidly; to make sure they kept pace with the unprecedented growth in online trade. Communicator Corp was chosen because of their strategic insight and support, together with the Communicator platform's ability to adjust to the evolving needs of campaigns. They were also selected because of their market-wide, track record of first-rate customer service in delivering enterprise-wide solutions.

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