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Mplayit and Metaflow Announce Partnership

Mplayit (formerly Mpowerplayer), a provider of online mobile game discovery and merchandising solutions, has announced a partnership with content submissions and ingestion specialist Metaflow. The deal allows publishers and operators to upload content into the growing Mplayit eco-system with even greater ease.

Building upon Mplayit's existing partnerships with top-tier content providers and operators, Metaflow's submission software and services will provide the default process for loading content into Mplayit's backend platform. This will allow mobile publishers to quickly and easily launch online demo versions of all their games and apps across Mplayit's distribution network, streamlining the procedure and integrating it fully into their existing operator and app store submissions workflow. This announcement comes as Mplayit continues to expand its publisher roster and launches new services in Europe.

Mplayit provides games and apps discovery and merchandising solutions to mobile operators and on social networks. The company is partnered with leading global publishers and delivers services to them and mobile operators including Sprint, AT&T and Cellcom. Its web storefronts are integrated with leading social networks like Facebook, MySpace and Bebo, as well as with micro blogging and linksharing services like Twitter and Digg. These 'Mobile Arcades' allow users to discover, demo, buy and recommend their favorite games and apps to their friends, all from their web browser.



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