Conduit Partners Delivers Rapid Revenue Breakthrough for Scottish Companies
Conduit Partners has completed a successful one-year programme to secure rapid revenue breakthroughs for early-stage businesses in a programme co-funded by participating businesses and Scottish Enterprise, Scotland's enterprise, innovation and investment agency. As a result of its success, Conduit's "Commercial Breakthrough Service" contract has been extended by Scottish Enterprise, with the aim to put at least ten companies per year through the programme.
Working in partnership with Scottish Enterprise, Conduit Partners helped a number of Scottish companies to generate additional sales revenue and build their product Marketing and Sales capabilities. The companies enrolled in the programme included CRM specialist software consultancy Sales Agility; automated high volume trading platform operator Level E; games development company Outerlight; automated semiconductor fabrication software vendor Savantech; accelerated drug discovery specialists BrainWave, High Power Diode Laser company PowerPhotonic, and FPGA software core developer Aliathon.
Over the 12-month programme – delivered from March 2008 to March 2009 – Conduit Partners' client-set goal was to generate £500K of additional revenues across the businesses, plus a combined increased sales pipeline of £5M over the next three years. Conduit achieved 178 per cent of revenue target in adverse market conditions, delivering a total of £900K in additional revenues.
The Commercial Breakthrough Service is designed for companies looking to gain breakthrough to early revenues and seeking to create rapid commercial engagements. Using a flexible and individually tailored support programme and performance monitoring framework, the CBS focuses on facilitating commercial engagements with prospective customers by working closely with – and complementing – existing management teams.
For the Scottish Enterprise CBS programme, Conduit delivered a range of support to the engaged companies, from crafting initial offers and value proposition creation to sales and negotiation support. The key elements of the SE programme included Business Diagnostics and Commercial Strategy; Value Proposition and Financial Modeling; Early-Stage Collateral Kit; Market and Customer Validation; Launch Marketing and Customer Engagement, and Breakthrough Sales and Pipeline Management.
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