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Hastings Direct Gains Unrivalled Online Customer Insight with Speed-Trap On Demand Service from IS Solutions

Insurance provider Hastings Direct has become one of the first companies to benefit from a new Speed-Trap On Demand service from IS Solutions. Speed-Trap captures and delivers complete, real-time data on every individual online customer and prospect visiting a website, based on detailed analysis of their current and historic online behaviour and experience, enabling complete online customer insight. Speed-Trap On Demand from IS Solutions is the first time that this unrivalled insight into visitor behaviour has been available in a flexible and cost-effective SaaS arrangement.

Hastings Direct will use Speed-Trap On Demand on its flagship website at www.hastingsdirect.com, gaining better insight into visitor activity with a view to developing programmes that increase online sales and enhance customer retention. IS Solutions will implement the software on the Hastings Direct site and operate the service, including data collection, hosting, report generation and support, for a straightforward quarterly fee. Other brands within the group's portfolio will also benefit from this service in the future.



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