Thunderhead Top Scoring Vendor for Document Output for Customer Communications Management
Thunderhead has been acknowledged as the highest scoring vendor for overall strategy in "The Forrester Wave: Document Output For Customer Communications Management, Q2, 2009" (June 2009) report.
Forrester thoroughly evaluated Thunderhead and 11 other vendors based on the strength of their current offerings, strategy and market presence across three main market segments: Structured, Interactive and On-Demand. Thunderhead distinguished itself through its commitment to XML standards and vision for multi-channel communications, achieving recognition as a "strong performer" in the overall Forrester Wave and receiving the highest score for its corporate and product strategy.
Further, Thunderhead has been recognised as the sole leader in the Interactive segment, achieving top scores for both its current offering and its corporate and product strategy. According to Forrester, "Thunderhead leads innovation in the rapidly growing interactive segment."
The interactive segment includes all content that requires human intervention, such as customer correspondence and negotiated documents like group insurance policies, benefit guides, or derivative and margin contracts, and is widely acknowledged as the most rapidly growing segment in the market. As a result, it is not surprising that Thunderhead also achieved top marks in the report for its revenue growth.
In addition, Forrester's report cites how Thunderhead's unique separation of content and design enables companies to simplify how they manage customer communications across multiple delivery channels. "The XML core avoids conversion to a proprietary format and maintains a broader set of information for downstream multi-channel management, including email, fax, print, SMS, and HTML", the report adds.
write your comments about the article :: © 2009 Computing News :: home page