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KDDI Enables 17 Cable Television Operators Offer On-demand Movies and TV Shows to Their Viewers

Since launching its on-demand television wholesaling business using technology and services from SeaChange International less than two years ago, Japanese telecommunications giant KDDI is now enabling 17 cable television operators across the country offer on-demand movies and television shows to their viewers.

The watershed service illustrates how large network operators can capitalize on their bandwidth and geographic reach to establish new revenue streams from video. KDDI is currently offering more than 6,000 titles of high-quality regional and international on-demand content to Japan's major cable operators throughout multiple regions.

KDDI, which was already providing VoIP-phone, backbone Internet and other IT services to more than 70 cable television operators throughout Japan, introduced its VOD wholesaling service in 2007. SeaChange's Axiom On Demand content delivery platform and MediaCluster video servers are the foundation of the service, enabling KDDI to fully manage its cable partners' uniquely branded on-demand services from central network operations centers. The SeaChange platform automates content propagation across the network along with managing promotions and a range of business rules, eliminating the complexities of establishing and running an on-demand service.

Television companies have been on-air with SeaChange solutions for nearly a decade in Japan. The company is dedicated to supporting the special requirements for traditional television operations and applying its unique resources towards developing IPTV, on-demand and other emergent forms of television in the market. SeaChange's Japan sales and service team is based in Tokyo and leverages SeaChange support and product development facilities across Asia.



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