SDL Launches Tridion 2009

SDL Tridion has announced the launch of SDL Tridion 2009, a unified online marketing suite providing a complete end-to-end solution for customer engagement. The platform will allow marketers to create and deploy fully integrated campaigns incorporating customer management and interaction, multi-channel marketing and web content management.

Providing users with a single interface from which to deploy global campaigns, SDL Tridion 2009 removes the manual processes associated with coordinating multi-channel campaigns in multiple languages. Its taxonomy and content classification capabilities will allow all web content to be categorized through a tagging system, enabling visitors to view relevant content through an intuitive navigation system.

The customer intelligence element of the suite enables sophisticated content personalization through visitor tracking and segmenting. Both identified and anonymous visitors may be profiled to ensure that only pertinent web content is delivered on each visit to the site. Simultaneously, the multi-channel marketing capabilities combine fully with the audience management capabilities of the suite to ensure that personalized content is delivered across all online and offline marketing collateral. Outbound Email 2009 is also integrated with the audience management system to eliminate the time-consuming process of importing and exporting data between separate marketing tools. Response rates, such as click-throughs, are monitored and this data is automatically used to update the customer intelligence module for future communications.

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