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Admiral Group Selects Thunderhead NOW

Admiral Group has selected Thunderhead NOW as its strategic multi-channel customer communications platform following an extensive review of the marketplace.

In the UK, Admiral operates under a number of distinct brands which include Bell, Diamond, elephant.co.uk and Admiral as its core business. The company recognised that, to fulfil the multi-channel communications requirements of these different brands, it needed a solution that was capable of producing highly personalised, multi-branded documents. The solution also needed to support delivery of Admiral's existing products, as well as new lines of business, across several distribution channels including print, online, email and SMS.



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