FreshNetworks Updates its Platform

Social media company FreshNetworks has updated its platform to enable users to connect with Facebook. From this point all online communities built by FreshNetworks can include functionality that integrates all community activity into Facebook and vice versa, thereby creating an open link for media sharing between the two social media sites. This supports the FreshNetworks social media strategy to help brands leverage the power of word of mouth and customer engagement online to enhance their marketing mix and grow brand awareness. Beyond sharing content and activity, this new feature will increase engagement by drawing Facebook members into online communities where they can interact with clients' brands.

Facebook is one of the most popular social networks on the web with more than 175 million active users worldwide, socializing in more than 35 different languages. With over three billion minutes spent on Facebook each day, the opportunity for increasing engagement by integrating Facebook Connect in an organisation's branded online community is evident.

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