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Vizimo Launches API-based Service

Personalised TV guidance developer Vizimo has launched an API-based service which easily enables any other service provider to add unprecedented TV personalisation and recommendation into its own products - whether on a set-top box, web or mobile.

Vizimo will showcase its new API-based service for the first time at SxSW Interactive trade show in Austin, Texas. Vizimo will be on the UK Digital Mission stand in the Grand Ballroom, Level 4, Austin Convention Center. The SxSWi trade show runs from March 14-16.

The three tiers of Vizimo's new API-based service are:
- V-TV Free, which is open, free of charge, to any service provider. A service provider can send a programme reference and V-TV Free will return recommendations based on the standard body of TV content in that particular geography.
- V-TV Plus, which offers additional layers of sophistication including personalisation. Additional functionality includes: the creation and maintenance of profiles using Vizimo's unique profiling capability; profile-based recommendations; time-sensitive recommendations; and specification of a content source. The latter capability means a service provider can define a bias towards recommendations from specific bodies of content, such as premium or pay-per-view channels.
- V-TV OD, which is an extension of V-TV Plus. Recommendations may be drawn from on-demand sources as well as broadcast schedules. The OD option also enables service providers to specify the current device being used such as 'mobile' or 'web' so recommendations can include content suitable or available to view immediately.

Vizimo will also continue to offer consulting services to clients, undertaking some bespoke development aimed at helping partners achieve the most out of Vizimo's TV personalisation capabilities. Vizimo also continues to develop and enhance its direct-to-consumer proposition under the Tioti brand name, which acts as a test-bed for innovation



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