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dunnhumby Hosts New Applications with Attenda

Attenda has signed a three year managed services contract with dunnhumby to manage their new Project and Portfolio Management application, CA Clarity and their ERP application Microsoft Dynamics AX.

dunnhumby is an international marketing consultancy employing more than 1,000 people in Europe, Asia and the Americas. Its clients include Tesco, Casino, Kroger, Procter & Gamble, Shell, Coca Cola and Mars.

With its rapid business expansion plan, dunnhumby sought an experienced hosting provider to manage its Clarity project and resource management application that will be used internally throughout the business, and will integrate with their Microsoft Dynamics AX finance and HR application.

The Attenda contract includes management of Clarity Project and Product Portfolio Management and Microsoft Dynamics AX applications, both of which are being delivered on a virtualised infrastructure using VMware. The Attenda managed service represents a high profile solution for dunnhumby, representing a strategic move to partnering for delivery of key business IT services.

dunnhumby uses data driven customer insight to help their clients make better informed decisions and to take actions to drive effective customer loyalty. This proven approach has a dramatic positive impact on the performance of retailers, manufacturers, financial services and telecoms companies. dunnhumby's unique framework embeds customer insight into the organisation, enabling companies to make faster and better business decisions.



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