LG Electronics and GyPSii Announce New Partnership

LG Electronics and GeoSentric Oyj's GyPSii business unit have announced a partnership to embed GyPSii's location-enabled mobile digital lifestyle application on a range of new mobile devices.

Under the terms of the deal, LG Electronics mobile customers will have access to GyPSii's broad range of location-aware functions and mobile lifestyle services including user generated content sharing, friend finding and social networking application, as well as the ability to view it all on a map within a single, easy to navigate user interface. The service will be provided in partnership with Intrinsyc, LG's navigation solution provider.

Within the partnership agreement, LG Electronics and GyPSii will share advertising and sponsorship revenues generated by users of GyPSii on the new LG devices. The range will first launch across the Windows Mobile operating system, closely followed by Android and java-enabled devices.

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