contents

business
 
IBM Cuts Carbon Footprint

A new IBM consulting offering can help clients analyze their carbon dioxide emissions and energy usage at any level from a single department to a worldwide operation.

IBM's Strategic Carbon Management offering is designed to assist clients in developing strategies to better manage and reduce energy use and CO2 emissions while improving efficiency and lowering costs throughout their operations. By implementing the strategic recommendations, clients could reduce CO2 emissions by as much as 50 percent ranging from 15-20 percent for travel to up to 90 percent for datacenters with corresponding reductions in cost.

The analysis is designed to cover any part of a client's business or an entire operation business travel, transportation systems, datacenters and IT systems, manufacturing and distribution centers, office facilities, retail space, research and development sites, etc. anywhere energy is consumed and CO2 is produced.

Top UK construction and regeneration group Morgan Sindall has engaged IBM for this offering to help better address rising energy costs, growing expectations of clients and other stakeholders about "green" performance, and new UK CO2 reduction legislation. The engagement will help Morgan Sindall manage the challenges of collecting and reporting environmental performance information and ensure environmental standards are applied and measured consistently across its various groups and activities to improve its overall sustainability performance.

Using IBM's Component Business Model approach, the offering can assess a client's current CO2 emissions performance, identify gaps and set objectives for improvement, balance drivers such as cost, risk and regulation, shareholder needs and customer demand, and prioritize areas to address. Clients can then employ other IBM consulting offerings using "smart" approaches, technologies and processes that allow them to meter, monitor and regulate their energy use and CO2 emissions on an ongoing basis.

"Companies are being driven to reduce their environmental impact and improve their energy efficiency - their customers and partners demand it, their financial performance depends on it, and governments increasingly require it", said Eric Riddleberger, IBM's business strategy consulting global leader, who heads up the company's corporate social responsibility consulting efforts. "Piecemeal approaches yield piecemeal results, but setting a comprehensive strategy for emissions and energy management can provide real improvements and business value."



write your comments about the article :: 2009 Computing News :: home page