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Arsenal FC Match Information Line Launched by Islington Council and ntl:Telewest Business

ntl:Telewest Business has been selected by Islington Council to power a new match day information line for local residents living around Arsenal FC's Emirates Stadium. The recorded helpline was launched to make it easier for local people to get information on parking and road closures. It delivers 24 hour a day information on parking, road closures and public transport changes on match and event days at the stadium.

Opened in July 2006, the Emirates Stadium has a capacity of 60,000, leading to a major influx of visitors to an already-busy residential area for Arsenal home matches, international friendlies and occasional concerts. Islington Council has been working closely in partnership with Arsenal FC to ensure local residents have up to date, easy access to information on events. As well as the helpline, accessible by dialling 0844 931 2211, the council and club already provide information in newsletters, emails and on their websites.

The recorded information line is based on ntl:Telewest Business' SRS (Special Rate Services) Advanced Solutions technology. Requiring no capital outlay or long set up phases, SRS Advanced Solutions' are designed to give full and real time control to organisations when managing incoming voice traffic. By using a unique web interface, Islington Council can access the system and update information quickly and easily – for example it can be changed rapidly to cope if match days or kick off times are moved at short notice.

ntl:Telewest Business has a long track record of working with the council. This solution has enabled the council to meet its requirements of deploying a low touch solution that could be automated to handle vast amounts of messages to produce an up to date information helpline to callers.



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