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Silver to Silicon – The Uncut Move to Digital Photos

There's nothing that brings people closer together or means so much to friends and family than photos. A veteran industry consultant and journalist, John Larish takes you through the 25-years of photography change from analog film to digital chips in his new book Silver to Silicon that was recently released on Amazon.com.

Ever wonder how the "Brownie" was developed, why your 35mm single lens reflex (SLR) camera sits gathering dust, how it is that pre-teens have to carry (and use) a digital camera and camphone all of the time? John Larish delivers all of these answers and thousands more as he takes you from the chemical mixing pots to today's quick and easy snap/shoot/see visual content world. When you finish the book you'll have a greater appreciation and understanding of why people around the world are not just taking billions of photos/videos every day but posting them on web sites and sending them instantly to people around the globe to see, experience, enjoy.

Whether you're a professional photographer or first time photo buff, Larish's 200 page paperback takes you from the early mystery days of alchemy mystery days of capturing, processing, showing/sharing and archiving images to today's high tech, high fun digital image experiences. Larish takes you inside the engineering and processing labs of the photo industry's early days to the sleek semiconductor clean rooms and photo/video design labs in Europe, the US and Asian technology centers to understand the steps and missteps of the industry that provides the common communications denominator around the globe today – images.

The author speaks from first hand experience having started with the Army Signal Corp and later as a photo lab manager before moving to GAF and then for 15 plus years with Kodak. He carried on a dual career working inside the day-to-day operations of one of the leading photography firms as well as being a journalist documenting the changes and advances in every segment of the industry.

A speaker at conferences and sought-after authority on the imaging industry, Larish takes you with him to hundreds of trade shows, major unveilings and industry leader meetings where executives explain the work that is being done and products that are being made available for professional photographers/videographers as well as today's shoot and post/send generation.

You'll sit next to him on his global travels (yes that's another book) as he talks to people from all walks of life about the changing look of photography. You'll enjoy his analysis and interpretation of the minor and major advances that have put the fun in today's photography as well as his personal look in the crystal ball of what tomorrow offers.

Silver to Silicon is available now exclusively from Amazon.com.



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