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ChangingWorlds Launches Orange World Portal in Austria

ChangingWorlds has launched the new Orange World portal which is available to Orange Austria's 2 million subscribers. This latest launch extends the Orange World brand to 28 countries worldwide. This is an important strategic step for Orange as it increases the footprint of one of the world's strongest telecoms brands.

The new Orange World portal offers a wide range of compelling news, music, entertainment and gaming content to subscribers. Based on ChangingWorlds' ClixSmart Intelligent Portal Platform, it offers a dynamic, multi-lingual portal with content presented in an easily accessible layout that enables users to quickly reach their topics of interest.

ClixSmart's intelligent content discovery capabilities ensure that content is relevant to individual users and is optimally presented on the user's handset by leveraging the device's capabilities to maximum effect.

ClixSmart's intuitive multi-portal management features have enabled Orange to create a compelling and user friendly Orange World service that optimizes the user experience for subscribers. Easily integrated with Orange's infrastructure systems and content providers, ClixSmart's 'one-click' publishing capabilities will help to minimize time-to-market with new Mobile Internet services whilst simultaneously reducing portal administration overheads.



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