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Adobe Advances Broadcast Solutions at IBC2008

At IBC2008, Adobe is showcasing advanced video and new media technologies that are enabling broadcasters and media professionals to create, deliver, and monetize dynamic media across disparate platforms and devices. Highlights of the show include previews of the next version of Adobe Creative Suite Production Premium and Adobe Flash Media Server software, as well as the introduction of Adobe Flash Media Encoding Server software, a solution for converting multiple video file formats for delivery via Adobe Flash software.

Adobe Flash technology continues to be the standard worldwide for delivering high-quality video experiences on the Web. According to comScore, 82 percent of online videos in the U.S. and 73 percent of online videos worldwide are viewed using Adobe Flash technology, making it the number one format for video on the Web. In North America, the NFL recently announced its decision to use Adobe Flash technology to deliver live online video streaming of NBC's Sunday Night Football games on www.NFL.com and www.NBCSports.com. In addition, France's M6 (in partnership with Limelight Networks), recently announced its decision to join major broadcasters worldwide in selecting Adobe Flash technology to stream video content online. OpenTV has also announced that it will integrate Adobe Flash technology onto OpenTV middleware to enable the development of rich applications, advanced Web browsing and new user interfaces.

Adobe is giving attendees at IBC2008 an exclusive sneak preview of the next version of Adobe Creative Suite Production Premium software, a complete pre- and post-production solution for creative professionals. The next version of Adobe's software will help creative professionals deliver more valuable assets, reach new creative heights, and make the most of their time with huge gains in workflow efficiency.

Adobe Flash Media Encoding Server is a new solution for converting multiple video file formats into the ubiquitous Flash format and the latest addition to the Adobe Flash Media Server family of products. At IBC2008, Adobe is also previewing new technologies that will be available in future versions of Adobe Flash Media Server. These include dynamic streaming for delivering the highest quality, uninterrupted viewing experience, and the ability to pause or rewind a live video stream.



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