CHIL Releases Customer Keeper
UK-based software company CHIL has released a solution focused on customer retention and lifetime value. Customer Keeper helps to build customer trust and loyalty by reviewing customers' usage and offering to move them on to the best available tariff plan. Best value is based on business rules determined by the network operator.
From the perspective of business customers and individual subscribers, they could save money each month or they could have additional value such as data and services for the same money.
Independent research shows that proactive communications with customers over the lifetime of their contracts significantly improves trust, promotes loyalty and reduces churn. Tariff-related churn is a major issue for operators. Where customers have confidence that they are receiving best value their usage levels typically increase and they will more readily accept up-sell and cross-sell offers.
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