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Local Matters and Apptus Announce a Technology Solution that Integrates Quebecor MediaPages Print and Online Directories

Local Matters and Apptus have announced the successful completion of a unique solution enabling Quebecor MediaPages, a Quebecor Media subsidiary that publishes print and online directories across Canada, to integrate its print and online directories into one website, Canoe411.ca.

MediaPages needed to integrate their print and online directories into one powerful search solution to enhance the user search experience and to provide their merchants with a highly effective and targeted advertising solution. The addition of Canoe411.ca will reinforce this position and provide the most advanced solutions to their customers.

The beta format of Canoe411.ca was launched in April and became the exclusive e-directory on the Canoe network. Local Matters' customised solution for MediaPages is designed to broaden the revenue and distribution opportunities for merchants advertising through Canoe411.ca by delivering improved consumer local search services. The back-end solution created by Apptus enhances the merchant and user experience through its content enrichment technology.



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