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New Wapple Canvas Zest Revealed at CTIA

Wapple is launching a totally new version of its web-based site builder tool that breaks down the barriers to creating and publishing highly functional, professional and creative mobile internet sites. This latest version of Wapple Canvas Zest makes it easier than ever to get a mobile site up and running. And with the addition of the new market and application specific expansion packs, companies can quickly and easily add all of the functionality they need to make their sites a success. The new Wapple Expansion Packs range from Content Stores and News sites to classified ads and mobile advertising.

Wapple is opening up the Mobile Internet to every business worldwide. Small businesses can take advantage of the Business Starter Expansion pack, which is automatically included in every Wapple Canvas licence. This provides the key functionality required to get a simple but professional-looking site up and running within moments. Users then have a range of Expansion Packs to choose from that are designed to provide the specific features and controls for different vertical markets and applications. Wapple also offer full and unique solutions for mobile publishers, mobile marketing and mobile commerce.

Mobile websites created with Wapple Canvas can be accessed from virtually any device on any network and from any country. This is down to Wapple's advanced Device Profiler system, which is able to reconfigure mobile sites built on its platform to fit perfectly on every single mobile device and browser without compromising the user experience. Without the Wapple Device Profiler, it would be impossible to deliver optimised mobile internet sites to over 5,000 different handsets. Wapple also makes sure new devices are supported as they are launched.

Wapple Canvas includes full CMS and hosting and is integrated with a number of mobile billing solutions, including PayForIt, MIGPay, MXTelecom, 2Ergo and the Bango platform.



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