modu Intros World’s First Modular Phone

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modu is launching the world's first modular mobile phone, supported by variety of ecosystem partners. At the heart of the ecosystem is modu - a tiny, sleek mobile phone that is fully functional and easy to use. The modu can be slipped into a wide variety of modu jackets - stylishly designed phone enclosures - and modu mates – modu-enabled consumer electronics devices. modu's ecosystem offers boundless possibilities in a simple way.

Leading mobile network operators with a total of tens of millions of subscribers have already committed to modu, signing strategic partnerships that will see the first modu products available in the fourth quarter of 2008. The MNOs are Telecom Italia's mobile division TIM, BeeLine (VimpelCom) of Russia and Cellcom in Israel.

modu ecosystem partners also include mainstream consumer electronics manufacturers who have signed up to develop modu mates such as MP4 players, digital photo frames, cameras and DECT phones, enabling best of breed functionality coupled with modu's personal communication experience. One of the first such partners is car multimedia and navigation leader Blaupunkt.

Lifestyle, entertainment and fashion brands - including the world's largest music company Universal Music Group – are also part of the modu ecosystem, partnering with modu to design stylish and customized modu jackets.

For mobile network operators, the benefits of partnering with modu are numerous: modu's business model gives them an additional opportunity to engage in a positive dialogue with their subscribers by offering the choice to affordably change their phone a few times a year; mobile network operators can also create and build new communities among their subscriber base, leading to increased usage, additional handsets, greater loyalty and reduced churn.

modu is already attracting widespread support from leading players in the mobile and consumer electronics markets.

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